Flair was the first place I went to in search of my wedding gown. Lauren helped me during my appointment and I cant say enough about the amazing attention to detail and thoughtfullness she provided. She responded to all my emails before and after my appointment quickly . The appointment was only 1 hour but she was so organized and pre-selected dressess that she thought would work. I fell in love with the second dress I tried on and purchased it that day!! I am going back there to look at dressess for my bridesmaids. Couldn't give Flair and Lauren enough praise they were awesome!!!

shelly, Wedding Date: 12/10/2016


Flair is the go to destination for wedding gowns and bridesmaids' dresses in Boston. We carry a careflly curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.
Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo, Coren Moore, Lynn Lugo, Siri, and Anna Elyse.
Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry the Amy Kuschel, Hayley Paige, Blush by Hayley Paige, Willowby by Watters, Aria, Tara Keely, Bluethread, Coren Moore, Jenny Yoo, Siri, Anna Elyse, Theia and Nicole Miller bridal lines, all for $3,000 or less.
Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship.
Known for attention to detail, Flair also offers accessories – jewelry, sashes, bridal belts, shoes, and veils – from different designers, to compliment any bride’s vision of her special day. We carry many accessories in our store and welcome accessories appointments.

We also carry veils, headpieces, jewelry, men’s accessories, stationery, bridal party gifts and more at our online store, Frills by Flair.
From the initial appointment to the delivery of the dresses, Flair bridesmaids are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bridal party should have.


Dress & Attire - Frequently Asked Questions
Who do you provide services for?
Bride, Bridesmaids, Flower Girls
Which of the following items do you offer?
Jewelry, Veils

53 Reviews

Andrea, Wedding Date: 09/15/2018
Quality of Service: 5.0 Responsiveness: 5.0 Professionalism: 5.0 Value: 5.0 Flexibility: 5.0

First, let me say, I didn't actually buy my dress there (I really liked one particular dress but ended up finding another I LOVED at a different boutique). That being said, I loved Flair so much, and thought my consultant, Madison, was so awesome, I felt the need to write a review.
My first experience with Flair was booking my appointment: I did so online, expecting nothing more than a confirmation email. Instead, I got a call from someone at the shop confirming my appointment and asking about my likes/dislikes, what I was looking for, budget, etc.... I was so impressed! Then, they followed up with a quick online survey where you could describe things you liked/disliked for your bridal look for their file. SO useful.
Flair is located right on Newbury and is a small boutique with so much charm. We arrived about 15 minutes early and Madison was able to take us right away. She confirmed what I had noted in my survey/during my initial call and then started pulling dresses for me. I tried on a few and then went and looked through the racks with her. While their selection was great, I realized that they didn't have quite what I was looking for. That being said, they KILLED IT on price point: I believe their highest-priced dress is $4,000, which means that you have a ton of reasonably-priced options (especially given other boutiques in the area), from numerous designers, to choose from. They also have a great selection of bridesmaids dresses (I was finally able to see a specific color in person that numerous other shops didn't have), and their accessories were gorgeous.
At the end of my appointment, Madison wrote down the dress, veil and earrings I liked the most on a card. She then followed up with a personal email (not an automated one!), thanking me for coming in with my brother and offering to set up a follow-up appointment with my mom and grandma, if I wanted to come back and look at the dress.
I highly recommend Flair; Madison in particular!

Services Used: Dress & Attire

DArcy, Wedding Date: 02/03/2018
Quality of Service: 5.0 Responsiveness: 5.0 Professionalism: 5.0 Value: 5.0 Flexibility: 5.0

Absolutely fabulous! This boutique shop has beautiful dresses from a variety of designers, but it is the staff that sets it apart. Stacey assisted my daughter every step of the way from helping her decide between 2 gorgeous dresses to getting the dress delivered not on time BUT early! We also found her veil with their help. If you want excellent and personal service you will not be disappointed.
D'Arcy G.

Services Used: Dress & Attire

Meredith, Wedding Date: 06/17/2017
Quality of Service: 5.0 Responsiveness: 5.0 Professionalism: 5.0 Value: 5.0 Flexibility: 5.0

Stacey is the best and helped me to find my dream dress! I had been to a few other salons, but hadn't found anything I loved. Flair has great variety and dresses in all price ranges. Stacey listened to me and found a dress that was everything I had been looking for. Being indecisive, I still wasn't ready to pull the trigger but she pushed me in just the way I needed to realize that this was my dress. I just got married last month and couldn't have been happier a year later with the dress we picked. Stacey is laid-back, super cool and just tons of fun! Flair is the place to go!

Services Used: Dress & Attire

User7503312, Wedding Date: 1+ year ago
Quality of Service: 0.5 Responsiveness: 1.0 Professionalism: 1.0 Value: 1.0 Flexibility: 1.0

If you like taking off your shoes leaving them out in the hall, trying on tired dresses and being treated Like crap by a disinterested staff member go for it.

Services Used: Dress & Attire
Flair Boston responded with the following comments:
I'm so sorry you feel like you didn't have a good experience at Flair. I would be open to hear any suggestions you have for us so we can make sure that we can give every bride a great experience in the future. Please email us at: boston@flairbridesmaid.com